Top 8 Animated Sales Videos That Deliver the Most Impact

In this post, we will be providing you with a detailed analysis of 8 of the best examples of Animated Sales Videos available online. We will be focusing on each unique approach taken by the animators in producing these videos, breaking down the techniques they used to create engaging and informative content.

The sales explainer video has been recognized as a highly effective marketing tool by some of the most successful companies worldwide. This solution involves the creation of a short animated video that explains the product or service being offered, its benefits, and how it can help potential customers.

By examining these examples, you will gain valuable insights into the different methods used in successful promotional videos, allowing you to apply these techniques to your own marketing campaigns. You will be able to learn from the best practices employed by these successful companies, and adapt them to your own needs to achieve similar results.

Overall, this analysis will provide you with a comprehensive understanding of the importance of sales explainer videos as a marketing tool and how you can effectively implement them in your business. With this knowledge, you will be better equipped to create your own high-quality animated sales videos that effectively convey your message to your target audience.

top Animated Sales Videos:

1. Animated Sales Video: Med Express

Med Express’s animated sales video is a concise yet effective branding message. Despite its short duration of only 15 seconds, the video delivers a strong message to the viewers.

The animators behind the video use Med Express’s clever use of the urgent care symbol as the primary focus. The video starts with the universal symbol for medical services, which then transforms into handlebars. The scene then quickly transitions to an accidental bike crash and a prompt stitch-up of the letter ‘G’ in ‘Urgent Caring.’ Eventually, the symbol reintroduces itself into the Med Express logo.

In highly competitive industries, brands strive to be identified with symbols representing their services. In this case, Med Express’s sales animations successfully connect their brand and a commonly recognizable medical symbol through innovative imagery.

2. Animated Sales Video: Contra

In today’s fast-paced and ever-changing business landscape, it’s crucial to have a deep understanding of your target market. This is precisely what the launch video for Contra, the new freelance platform, exemplifies. The video effectively showcases the platform’s ability to connect young professionals with clients who seek their expertise.

The marketing team behind Contra clearly recognizes the importance of appealing to their target demographic, which is evident in the video’s stylish and trendy character design, upbeat modern background music, and engaging visuals. These elements are carefully chosen to resonate with the young generation, who are drawn to the freedom and flexibility of non-traditional work arrangements.

Animation is a powerful tool that businesses can leverage to tailor their sales pitch to their target audience. By selecting characters, imagery, music, and sales copy that are relatable to their intended audience, companies can create an explainer sales video that speaks directly to their target market.

In today’s hyper-competitive business environment, it’s no longer enough to have a great product or service. Businesses must also have a deep understanding of their audience and the ability to effectively communicate their value proposition. By following the example set by Contra’s launch video, businesses can create powerful and effective marketing campaigns that resonate with their target market and drive growth.

3. Animated Sales Video: Interac Transit

When it comes to selling a product or service, it’s often considered a bold move to do so without a voice-over (VO). However, this approach can be effective if the creative execution is executed properly. One example of this is demonstrated by Interac Transit, a payment service that showcases the ease of its product through real-life situations and strategically placed messaging.

Rather than relying on a voice-over to further explain how the service works, Interac Transit utilizes outdoor marketing imagery to convey its message. This approach is particularly successful because Interac Transit is a straightforward product that doesn’t require extensive explanation. In contrast, other products such as Qstream and Ford Insure, which are more complex, would likely benefit from including a voice-over in their animated sales videos to help explain their services to potential customers.

In summary, while selling a product or service without a VO can be a bold choice, it can be effective if the creative execution is well thought out and tailored to the specific product or service being sold. Interac Transit’s successful implementation of this strategy serves as an example of how the use of imagery and messaging can effectively communicate a product’s value proposition.

4. Animated Sales Video: Kroger

Comedy has been proven to be a highly effective method in producing animated sales videos. An exemplary case in point is the approach taken by Kroger, which incorporates comical animated characters to capture the attention of the audience. Their 30-second sales video, which is a masterpiece of humor, is a sterling example of how comedy can be used to create an impact in sales videos.

The video produced by Kroger is a remarkable composition of several elements that work together seamlessly to deliver the intended effect. For instance, the video features an aerobic theme that is reminiscent of the 1980s. The use of this theme not only adds a nostalgic feel but also brings about a sense of fun and liveliness. Additionally, the character construction in the video is highly ridiculous, further heightening the humor and entertaining value.

Another important aspect of the video is the background music, which is perfectly suited to the comedic effect being sought. The music enhances the humor by complementing the actions and expressions of the characters, thereby providing an immersive experience for the viewers. The result is a highly entertaining video that leaves a lasting impression on the minds of the audience.

Interestingly, the video does not provide an in-depth explanation of how Kroger’s grocery pick-up service works. Nevertheless, this does not matter, as the video is memorable in its own right. The sheer entertainment value of the video is enough to leave a lasting impression on the viewers’ minds. The next time they require groceries, the video will undoubtedly come to mind, with the guy bicycle kicking out of his sunroof while parked in Kroger’s grocery pick-up parking space.

In summary, Kroger’s approach to using comedy in their sales video is a remarkable illustration of how humor can be leveraged to create a memorable impact. The elements of the 1980s aerobic theme, ridiculous character construction, and perfectly fitting background music, all come together to create a hilarious and entertaining 30-second video that is sure to be remembered for a long time.

5. Animated Sales Video: Capital One

6. Animated Sales Video: VanMoof

VanMoof, a well-known e-bike manufacturer, has created an impressive sales promotion video that highlights the company’s unique anti-theft features. The video is a great example of character creation, as it introduces viewers to three hilarious characters who attempt to steal a VanMoof e-bike but fail due to the bike’s security measures.

The use of animation in the video allows VanMoof to showcase its bikes and their innovative features in a fun and creative way. The three characters are presented in a documentary-style format, and each one demonstrates a different security measure through their own failed attempt to steal the bike.

While the video’s primary focus is on the entertaining and colorful characters, the brand’s value proposition is subtly conveyed throughout. By the end of the video, viewers are likely to be curious and interested in learning more about the product.

Overall, VanMoof’s sales promotion video is a successful example of how creative character creation can be used to effectively communicate a brand’s value proposition. It’s an entertaining and engaging video that showcases the company’s innovative e-bike features while keeping viewers entertained and engaged.

7. Animated Sales Video: Qstream

One of the most essential aspects of any high-quality explainer video is its ability to identify and highlight a particular problem or challenge that the target audience faces. In this regard, Qstream, an enterprise microlearning application designed to enhance employee performance, stands out for its ability to showcase the difficulties of employee training through its engaging and personified animation.

In particular, the animators behind Qstream’s sales promotion video have done an incredible job of bringing the challenges of employee training to life through the use of animated characters. These characters are designed to embody the various struggles that employees and managers alike encounter when it comes to training, such as feeling overwhelmed, frustrated, or simply unsure of how to proceed.

Through the use of animation, Qstream’s sales promotion video is able to evoke a powerful emotional reaction from viewers, helping to create a strong connection with the audience and underscore the common problem that the application is designed to address. Whether you’re an employee struggling to keep up with training demands or a manager grappling with how to improve your team’s performance, Qstream’s engaging and relatable animation can help to build empathy and understanding, making it a highly effective tool for boosting employee performance and driving success in the workplace.

8. Animated Sales Video: Bankwest

Bankwest’s explainer sales video is an excellent example of how 30-second explainer videos can be highly engaging and effective. The video utilizes stunning visuals and a world-class voice-over to captivate the viewer’s attention from the very beginning.

One of the keys to producing a successful short-form explainer video is to grab the viewers’ attention within the first 5 seconds. Bankwest accomplishes this by incorporating a chain saw and an abrupt change in the background music, which immediately captures the viewer’s attention and leaves them wanting more.

Once the viewer is hooked, Bankwest quickly and efficiently delivers its sales proposition. The video effectively communicates the benefits of its services in a clear and concise manner, making it easy for the viewer to understand and remember the key message.

Overall, Bankwest’s explainer video is an excellent example of how short-form videos can be highly effective in communicating a message and engaging the audience. With its stunning visuals, world-class voice-over, and quick delivery of the sales proposition, the video is a great model for businesses looking to create engaging and effective explainer videos.

Final Words:

In this article, we have given you complete information about top Animated Sales Video. We hope this article was useful for you. If you have any questions, ask us at the bottom of this article.

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