top Custom Explainer Videos: 9 Examples

In this article, we will be exploring a collection of 9 exceptional custom explainer videos available online. Each video takes a unique approach, providing you with the opportunity to gain inspiration and incorporate these strategies into your own videos.

Successful organizations recognize that a generic marketing approach of copying and pasting won’t suffice. Instead, they opt for customized explainer videos that align with their brand message and have the potential to drive conversions at a significantly higher rate.

In this article, we have curated a list of the top Custom Explainer Videos available online, which can serve as inspiration for creating exceptional content for your business.

top Custom Explainer Videos:

1.Custom Explainer Video: Samsung

The animated promo for Samsung’s sustainable washing machine provides a great example of how to capture the attention of your target market in a custom explainer video. Every video should aim to capture the viewer’s interest, and Samsung accomplishes this by strategically placing imagery of plants, windmills, cooking vegetables, and riding bikes throughout the video. These visuals are aimed at earning the trust of Samsung’s environmentally conscious market segment.

Instead of immediately promoting the product, Samsung takes a different approach and chooses to build trust with its audience. The producers slowly introduce the product, waiting nearly 40 seconds into the 2-minute video before presenting it to the viewer. This move is risky, but highly effective, particularly when targeting socially or environmentally conscious consumers.

The messaging in this video is complemented by the visuals, which helps to deliver an emotional brand promise. By using a sustainable washing machine, viewers can feel that they are contributing to a cleaner environment.

Overall, Samsung’s animated promo for its sustainable washing machine serves as a great inspiration for creating custom explainer videos that capture the attention of your target market. By building trust and delivering an emotional brand promise, you can create a compelling video that resonates with your audience.

2.Custom Explainer Video: Bailey Nelson

The concept of hybrid business models that combine aspects of traditional and subscription services is gaining popularity. While this model may seem intuitive for prescription contact lens companies like Bailey Nelson, it is a novel concept that requires explanation.

Bailey Nelson’s video addresses the challenges faced by individuals who struggle to find the right contact lenses through a subscription service that lacks face-to-face consultations. The company demonstrates how its professional consultants guide customers through the lens selection process to ensure they receive the appropriate lenses.

Once the consultation is complete, customers can enjoy the convenience of a subscription service. The video culminates with the catchy phrase, “Let’s make contact,” which cleverly ties the entire explanation together.

Bailey Nelson’s innovative business model is effectively communicated in the video through relatable imagery, language, and engaging characters. The company successfully showcases its brand while instilling confidence in viewers that its product can positively impact their lives.

This video serves as an excellent example of how businesses can uplift their audience by representing their brand well and showcasing the benefits of their product in a fun and engaging manner.

3.Custom Explainer Video: Adobe Project Shasta

Adobe’s latest addition to its essential design software collection is Project Shasta, which leverages AI to assist users in creating professional-quality audio. In a video introduction, the difficulty of recording audio without experience is emphasized, with Shasta presented as the solution.

Given the complexity of the product and its novelty for Adobe, a detailed explainer video was necessary to effectively communicate its capabilities. The video features a confident voiceover providing a comprehensive overview of the online audio perfection process, complemented by fast-paced visuals incorporating both animation and realistic clipart.

The video serves as a compelling example of multimedia content that can capture and engage an audience. Specifically, it demonstrates the importance of selecting a style that resonates with the intended viewership, as well as incorporating fresh-looking animations and imagery to stand out from the competition.

4.Custom Explainer Video: Amazon Smart Home

Amazon has created a custom explainer video that highlights the advantages of integrating smart home and IoT devices into everyday life. Although many people are aware of these technologies, they have yet to incorporate them into their routines. Through the use of relatable characters and animation, Amazon’s video effectively illustrates the benefits of these devices.

The video follows a relatable character from the moment they arrive home until they go to bed. Throughout the day, the viewer is shown how each device can simplify their life. By personifying each device through animation, the video demonstrates the range of uses and capabilities of Amazon Smart Home.

One of the key strengths of the video is its use of relatable characters and situations. This allows the audience to connect emotionally with the content and understand how these devices can benefit them in their daily lives. Additionally, the video features a minimalistic style that effectively conveys its message without overwhelming the viewer.

Overall, the Amazon explainer video serves as a powerful tool for inspiring individuals to integrate smart home and IoT devices into their routines. By showing the benefits of these technologies in a tangible and emotional way, the video effectively reaches its audience and encourages them to explore the possibilities of Amazon Smart Home.

5.Custom Explainer Video: Interac Transit

Interac Transit provides a great example of how to create an engaging explainer video without relying on a voice-over. Traditionally, these types of videos use a detailed script accompanied by visuals to guide the viewer through a product or service. However, Interac Transit took a risk by demonstrating their product in action, without using a VO.

The animators managed to keep the viewer engaged through striking visuals and a creative approach to delivering their message. The placement of text on the bus, in transit stations, and on billboards effectively captured the viewer’s attention while communicating the value of the service.

If you’re considering creating an explainer video without a voice-over, it’s crucial to ensure that you provide a clear and adequate description of the product or service, while keeping the viewers entertained.

This approach to video production is characterized by simplistic and creative messaging that tells a compelling story, without relying on a voice-over. The resulting high-quality animation production uses visually stunning elements to drive home the message.

However, it’s essential to avoid using masks in the video, as they tend to date the content and signal to viewers that the video is outdated or irrelevant. Instead, if you have the budget, we recommend producing a new video of the same quality to avoid this problem.

6.Custom Explainer Video: Pantree

Pantree is a company that prioritizes eco-friendliness and ethical shopping for food and kitchen products. Despite having only 30 seconds to engage with their target audience, they successfully establish a connection through shared branding, style, language, and imagery with their viewers.

Although their video is concise, it effectively addresses common problems and concerns that resonate with their audience. Within the first 5 seconds, Pantree captures the viewer’s attention by raising issues like supporting large corporations and the importance of ethical shopping.

By proposing an alternative to the status quo, Pantree’s video can inspire viewers to consider more sustainable and ethical options when shopping for food and kitchen products. This video is a great example of how to craft a substantive message within a short 30-second timeframe.

7.Custom Explainer Video: Peter Steineck

We have a fantastic custom explainer video in store for you that truly highlights the remarkable work of renowned motion graphics artist, Peter Steineck. This particular video is a prime example of Steineck’s boundless creativity and talent, and speaks for itself without requiring any further explanation.

What sets Peter Steineck’s video apart from the other examples on our list is that it showcases his work and doesn’t need any additional narration. As a highly skilled and inventive artist, Steineck has the ability to get away with this approach, especially in the field of motion graphics.

The video, which is less than three minutes long, presents a plethora of examples of Steineck’s animation, all perfectly synchronized to music. He primarily collaborates with musicians, creating stunning visuals that demonstrate his unique style and ability to complement various instruments.

If you’re looking for inspiration, this video can be a great source. The bold and captivating colors of the animations keep the viewers engaged while still maintaining the focus on the product. The music is simple and uplifting, setting the pace and mood for the entire video.

In summary, the custom explainer video we have for you showcases the exceptional work of Peter Steineck, an extremely talented motion graphics artist. It speaks for itself and is a true testament to his skill and creativity.

8.Custom Explainer Video: Lunar Crush

The cryptocurrency industry is rapidly gaining attention as a new and exciting sector of finance. Lunar Crush provides an excellent example of how to engage with your target audience through social intelligence. With captivating visuals, the platform speaks directly to the average crypto enthusiast.

The video takes the viewer on a journey through a futuristic metropolis, reminiscent of Blade Runner. The imagery includes various crypto-related cues, such as bored ape graffiti, coin symbols, a crypto punk digital billboard, and a nod to the viral phrase ‘to the moon.’ These recognizable elements help to capture and maintain the viewer’s attention, making the video highly effective.

Creating an explainer video requires an understanding of your target audience. Lunar Crush successfully caters to their audience by incorporating premium visuals that resonate with the crypto community.

The video’s narrator and sound design were also strong choices. The narrator speaks directly to the audience, breaking down the problem and solutions in a way that is easy to understand. Additionally, the sound design adds to the futuristic feel of the video, further engaging the viewer.

However, there is room for improvement. Specifically, the video could benefit from a more specific call to action, informing viewers how to use the service. Overall, Lunar Crush provides a great example of how to embrace your target audience and create an effective explainer video.

9.Custom Explainer Video: Tilder

The custom explainer video for Tilder, a long-form audio transcribing and organization application, effectively showcases the benefits of incorporating the app’s user interface. The animated video provides direct examples of how Tilder works, giving viewers a clear idea of what they can expect from the product.

One of the key features of Tilder highlighted in the video is its AI technology, which organizes audio into a transcript with breaks, chapter titles, and a summary of each section. The video uses the app’s interface to demonstrate this functionality, making it easier for viewers to understand how the technology works.

In addition to showcasing the product’s features, the video also helps viewers visualize the user experience by using a simple, clean style that fits the message. By cutting through the noise and saving viewers’ time, the video effectively conveys Tilder’s value proposition.

Overall, the video’s excellent sound design and use of the app’s interface make it a compelling tool for selling Tilder’s product. By inspiring other companies to use similar tactics in their own explainer videos, Tilder’s video serves as a valuable example of effective marketing.

Final Words:

In this article, we have given you complete information about top Custom Explainer Videos.An integral component of your online marketing plan is creating custom explainer videos. By studying 9 exceptional instances and examining our analyses, you can hopefully create your own captivating explainer video. We hope this article was useful for you. If you have any questions, ask us at the bottom of this article.

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