10 Best Examples of Native Video Ads You Need to Watch

Native Video Ads is a powerful tool that can help businesses deliver their message seamlessly to their target audience. Unlike traditional banner ads, native video ads blend in with the page’s natural content, making them appear less intrusive and more organic. When done correctly, native ads can help build brand recognition, increase engagement, and drive conversions.

To help you better understand the benefits of native advertising, we’ve compiled a list of 10 native advertising examples from some of the most successful and recognizable brands in the world. By analyzing these examples, you’ll gain insights into what works and what doesn’t in the world of native advertising, and be able to apply these best practices to your own campaigns.

top Native Video Ads:

1.Native Video Ads: Airbnb

The vacation rental application takes a minimalist approach to advertising by showcasing only two stunning properties available on their platform. The native ad seamlessly blends in with other posts on the platform, making it easy to overlook as just another piece of content. However, the striking imagery used in the ad speaks for itself, drawing viewers in and effectively selling the beauty and allure of the rental properties. Despite its simplicity, this ad is highly effective in capturing the attention of potential renters and highlighting the best features of the available vacation rentals.

2.Native Video Ads: OREO

3.Native Video Ads: Adobe Photoshop

Native video advertising can be very effective, and one approach that works well is to show your product in action. Adobe provides a great example of this with their spot healing brush software. In their video ad, users see a beautiful picture of a colorful mountainside, but it is blemished by a gigantic 747 jet in the sky.

The ad demonstrates how easy it is to use the spot healing brush tool to remove the jet and perfect the photo. By showing the product in action, users can see the benefits and features of the tool, which can be more impactful than simply describing them in text or static images. This type of advertising can help build trust and credibility with potential customers, as it showcases the product’s capabilities in a real-world scenario.

Overall, using native video advertising that demonstrates your product in action can be a highly effective way to connect with and engage your target audience.

4.Native Video Ads: Nike

Nike has taken a bold step in their advertising strategy by combining live-action with animation in a highly targeted native ad. The result is a visually striking experience that pushes the limits of what’s possible within the constraints of the ad space. This innovative approach to advertising allows Nike to create a unique and memorable experience for their audience, while still effectively delivering their message.

By utilizing a combination of live-action footage and animation, Nike is able to bring their products to life in a way that is engaging and immersive. This approach allows them to stand out from the competition and capture the attention of their target audience. Overall, Nike’s decision to combine live-action with animation in their native ad is a testament to their commitment to innovation and their ability to think outside the box when it comes to advertising.

5.Native Video Ads: Facebook

Facebook has developed a clever way of showcasing its versatility through the use of animation in a native ad. The ad effectively communicates how Facebook can transcend the boundaries of its platform and extend its influence into the real world. Specifically, the video showcases the Voter Information Center, which highlights the platform’s ability to deliver important information and resources to users in a seamless and accessible manner.

The use of animation in this ad is particularly effective because it allows Facebook to convey complex ideas and messages in a visually appealing way. By using colorful and engaging visuals, the ad captures the viewer’s attention and keeps them engaged throughout the entire video.

Furthermore, by touching on important social issues, such as voting and civic engagement, Facebook is able to build trust with its users and demonstrate its commitment to making a positive impact in the world. This can have a significant influence on users’ decisions to use Facebook’s products and services, as they are more likely to feel a sense of connection and loyalty to a brand that aligns with their values and beliefs.

Overall, Facebook’s use of animation and social issue messaging in this native ad is a smart and effective way to showcase the platform’s versatility and build trust with users. It is a powerful example of how advertising can be used not only to promote products and services, but also to communicate important messages and values to a wide audience.

6.Native Video Ads: Asana

Asana, a popular collaboration tool, has provided us with a great example of native video advertising that effectively highlights a common challenge and offers a solution in a short amount of time. In their ad, Asana utilizes an animated slot machine wheel featuring various icons to illustrate the difficulties of coordinating teams, tasks, and priorities.

Just as the user is about to scroll past the ad, the logos of Asana line up perfectly on the wheel, symbolizing the achievement of virtual collaboration harmony. The animation is accompanied by a clever copy that incorporates phrases such as ‘make a sure bet’ and ‘hit the jackpot’, creating a playful casino theme that draws the viewer in.

Overall, Asana’s native video ad is an excellent example of effective advertising. By clearly highlighting a common problem and presenting a solution in a visually appealing and engaging way, Asana has effectively captured the attention of potential users and showcased the benefits of their product.

7.Native Video Ads: Coca-cola

Coca-Cola has recently launched an eye-catching ad that aims to appeal to environmentally-conscious Facebook and Instagram users. The ad features a progressive animation that starts with leaves blowing in the wind to form a groundbreaking message. The animation serves as a hook to entice the consumer into reading Coke’s plan to produce and scale plant-based bottles, which is a significant move for the brand.

The use of animation in the ad is an excellent way to grab the viewer’s attention and communicate the brand’s message effectively. It sets the tone for the ad and creates a sense of anticipation, encouraging the viewer to stay engaged and learn more about the brand’s sustainable initiatives.

Coca-Cola’s decision to produce and scale plant-based bottles is a significant step towards reducing the brand’s carbon footprint and making a positive impact on the environment. By highlighting this initiative in their ad, Coca-Cola is not only appealing to environmentally-conscious consumers but also showcasing their commitment to sustainability.

Overall, Coca-Cola’s use of animation in their ad is a great example of how brands can effectively communicate their message and appeal to their target audience in a visually appealing and engaging way.

8.Native Video Ads: McDonald’s

One of the famous marketing campaigns of McDonald’s is depicted in the above-mentioned native video advertisement. The ad features falling burgers and fries, which immediately draws the attention of the viewer. The campaign is designed to entice potential customers to participate in a contest to win free food by downloading the McDonald’s app.

The advertisement’s strategy is based on the idea of creating a visually appealing and attention-grabbing scene to capture the viewer’s interest. The falling burgers and fries, which symbolize the deliciousness of McDonald’s food, are the perfect way to create an immediate impact. The ad aims to evoke a sense of excitement and hunger in the viewer, encouraging them to engage with the brand.

The advertisement concludes with a call-to-action (CTA) message encouraging the viewer to download the McDonald’s app to participate in the contest. The CTA is strategically placed to create a sense of urgency and encourage the viewer to take immediate action. By offering free food as a reward, McDonald’s is able to create a sense of anticipation and enthusiasm among potential customers, motivating them to download the app and participate in the contest.

Overall, McDonald’s has successfully created a memorable and effective advertising campaign that leverages the power of visual storytelling and persuasive messaging. The campaign’s focus on free food as a reward for participation is a clever marketing tactic that encourages potential customers to engage with the brand and build loyalty.

9.Native Video Ads: GoPro

GoPro, a technology company specializing in video cameras, has provided an excellent example of native advertising in a concise and effective manner. Their advertisement is short but impactful, appearing on Facebook and Instagram to showcase their new product, the 4K slo-mo feature.

In the advertisement, viewers are treated to a demonstration of the new feature in action, giving them a glimpse of the stunning slow-motion footage that can be captured with the camera. To further entice potential customers, GoPro also includes an offer to subscribe and save on a purchase, making the advertisement not only informative but also financially appealing.

Overall, GoPro’s use of native advertising is a great example of how companies can effectively market their products while still providing value to their audience. By showcasing the features and benefits of their new product in a succinct and engaging manner, GoPro has successfully captured the attention of potential customers and given them a reason to consider making a purchase.

10.Native Video Ads: Mailchimp

Mailchimp is a versatile marketing tool that utilizes email as its core platform. One of the standout features of Mailchimp is the Customer Journey Builder, which is a component of the service that enables users to map out and track the various touchpoints that their customers have with their brand.

Another effective marketing tactic is the use of native video ads, which can be highly effective in demonstrating how a product or service works. Mailchimp has integrated this strategy seamlessly into its own advertising efforts, showcasing an example of the Customer Journey Builder process through an overlay within their video ad. This approach helps potential users to better understand the functionality of the service while also demonstrating the value that it can bring to their own marketing efforts. Overall, Mailchimp’s combination of email marketing and innovative advertising strategies make it a comprehensive and effective tool for businesses of all sizes.

Final Words:

In this article, we have given you complete information about top Native Video Ads. We hope this article was useful for you. If you have any questions, ask us at the bottom of this article.

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