Everything You should know about Explainer Video| Benefits, Effective, cost

Explainer videos have become an increasingly popular tool for businesses and organizations to communicate their message to a broad audience. These videos are short, animated or live-action videos that explain a product, service, or concept in an engaging and concise way. In this article, we will discuss what an explainer video is, the benefits of using one, and how to create an effective explainer video.

What is an Explainer Video?

Explainer videos are short, engaging videos that are designed to explain a concept, product, or service in an easy-to-understand and concise manner. They typically use animation, motion graphics, or live-action footage to illustrate the concept and engage the viewer. Explainer videos have become an increasingly popular way for businesses to communicate their message to potential customers and clients, and are used across a wide range of industries, from tech startups to healthcare organizations.

Benefits of Using an Explainer Video

In today’s fast-paced world, people are constantly searching for information and solutions to their problems. In this context, explainer videos have become a popular tool for businesses to explain their products, services, or ideas to potential customers. Explainer videos are short, engaging, and informative videos that use animated graphics, visuals, and narration to convey a message. Here are some benefits of using an explainer video:

1. Simplify complex concepts: Explainer videos are an excellent way to simplify complex concepts and make them easy to understand. They use visuals and animations to explain difficult concepts in a way that is simple and easy to comprehend.
2. Increase engagement: Explainer videos are engaging and capture the viewer’s attention. They use a combination of visuals, sound effects, and narration to keep viewers interested and engaged throughout the video.
3. Boost conversions: Explainer videos can boost conversions by helping potential customers understand your product or service better. When customers have a clear understanding of what you offer, they are more likely to make a purchase.
4. Build brand awareness: Explainer videos can help build brand awareness by showcasing your company’s values, personality, and message. They can be shared on social media platforms, websites, and other marketing channels to reach a wider audience.
5. Improve SEO: Explainer videos can improve your website’s SEO by increasing the time visitors spend on your site. Search engines like Google prefer sites that have engaging content, and videos are an excellent way to achieve this.
6. Cost-effective: Explainer videos are a cost-effective way to market your product or service. They can be produced in-house or outsourced to a professional video production company at a reasonable cost.
7. Shareable: Explainer videos are shareable, meaning they can be easily shared on social media platforms, websites, and other marketing channels. This makes them an excellent tool for reaching a wider audience and increasing brand exposure.
8. Enhance customer experience: Explainer videos can enhance the customer experience by providing customers with the information they need to make an informed decision. They can also provide customers with step-by-step instructions on how to use a product or service.

In conclusion, explainer videos are an effective tool for businesses looking to explain their products, services, or ideas to potential customers. They are engaging, informative, and cost-effective, and can help boost conversions, build brand awareness, and improve SEO. With the rise of video marketing, explainer videos have become an essential tool for businesses looking to stay ahead of the competition.

How to Create an Effective Explainer Video

Explainer videos have become an increasingly popular way to communicate ideas, products, and services in a concise and engaging way. These videos can be used for a wide range of purposes, including marketing, education, and training. However, creating an effective explainer video can be challenging. Here are the steps to follow to create an effective explainer video:

1. Define Your Goals: Before you start creating your explainer video, it is important to define your goals. What message do you want to convey? Who is your target audience? What do you want them to do after watching your video? By answering these questions, you will be able to create a video that is tailored to your specific needs.
2. Keep it Simple: Explainer videos are all about simplifying complex ideas or products. It is important to keep the language and visuals simple and easy to understand. Use clear and concise language, and avoid technical jargon or complex terminology that your audience may not understand. Use visual aids such as graphics, animations, and illustrations to help simplify complex concepts.
3. Tell a Story: People love stories, and telling a story is an effective way to engage your audience. Use a narrative structure that introduces a problem, presents a solution, and concludes with a call to action. This will help your audience to connect with the message and remember it more effectively.
4. Keep it Short: Attention spans are short, and people are busy. Keep your explainer video short and to the point. Ideally, your video should be between 60 and 90 seconds long. This will help you to hold your audience’s attention and get your message across effectively.
5. Use High-Quality Visuals and Audio: Your explainer video needs to be visually appealing and have high-quality audio. Use high-quality graphics and animations that are visually engaging and help to simplify complex ideas. Use music and sound effects to enhance the overall experience and create a more immersive viewing experience.
6. Include a Call to Action: Every explainer video should include a call to action. This could be a link to your website, an invitation to sign up for a free trial, or a request to share the video with friends and colleagues. The call to action should be clear and concise, and make it easy for your audience to take the desired action.
7. Test and Iterate: Creating an effective explainer video is an iterative process. Test your video with a small group of people and get feedback. Use this feedback to improve your video and make it more effective. Iterate and refine your video until you are satisfied with the final result.

In conclusion, creating an effective explainer video requires careful planning and attention to detail. Define your goals, keep it simple, tell a story, keep it short, use high-quality visuals and audio, include a call to action, and test and iterate. By following these tips, you can create an explainer video that effectively communicates your message and engages your audience.

explainer video cost

Explainer videos have become a popular tool for businesses to explain their products or services to potential customers. They are short, engaging videos that use animation, graphics, and a voiceover to convey a message in a simple and effective way. But how much does an explainer video cost? The answer to this question depends on a variety of factors, including the length of the video, the complexity of the animation, and the quality of the voiceover.

Length of the Video:

The length of an explainer video is a significant factor in determining the cost. Typically, explainer videos are between 60 and 90 seconds long, which allows businesses to explain their products or services without losing the viewer’s attention. Shorter videos will cost less than longer videos because there is less animation and voiceover work required.

Complexity of the Animation:

The complexity of the animation is another significant factor in determining the cost of an explainer video. The more complex the animation, the more time and effort required to produce it. Simple animations, such as those with basic shapes and minimal movement, will cost less than complex animations that require detailed character designs and intricate movement.

Quality of the Voiceover:

The quality of the voiceover is also a crucial factor in determining the cost of an explainer video. A professional voiceover artist can bring a script to life and add an extra level of engagement to the video. The cost of a voiceover artist will depend on their experience, reputation, and the length of the script. Generally, the more experienced the voiceover artist, the higher the cost.

Other Factors to Consider: There are a few other factors to consider when determining the cost of an explainer video. These include:

-Script Writing: If you need help creating a script for your video, you may need to hire a scriptwriter, which will add to the overall cost.

-Storyboarding: Storyboarding is the process of creating a visual representation of the video, shot by shot. It helps to ensure that the animation and voiceover work together seamlessly. Storyboarding is an additional cost, but it can save time and money in the long run by ensuring that everyone involved in the project is on the same page.

-Revisions: Revisions are a standard part of any video production process. Be sure to discuss how many revisions are included in the cost of your explainer video and how much additional revisions will cost.

In conclusion, the cost of an explainer video can vary widely depending on several factors. However, on average, a high-quality explainer video can cost between $5,000 and $20,000. Keep in mind that investing in a high-quality video can pay off in the long run by attracting more customers and increasing your ROI. Be sure to research your options and choose a video production company that can deliver the quality and results you need.

How does an explainer video help a company?